APMA

SAM Sales and Marketing is a long standing of APMA, The Australasian Promotion Marketing Association.

APMA represents leading Promotional Marketing and Experiential Marketing Agencies in Australia and New Zealand.

APMA’s role involves:

  • Managing business issues that affect members
  • Providing valuable services to members in financial, legal, ethical and professional areas and;
  • Promoting the Promotional Marketing and Experiential Marketing industries through education and training

Promotional and Experiential Marketing

Promotional and Experiential Marketing are now well recognised as invaluable components of the total marketing mix. Consequently, a diverse range of market sectors are using Promotional and Experiential Marketing to build their businesses. Everything from FMCG companies, to airlines, retailers, service companies, financial institutions and even the media are running Promotional and Experiential Marketing campaigns to convert consumer attention into interest, desire and ultimately purchase!

Promotional and Experiential Marketing is still essentially a tactical tool in the marketer’s armoury, but when devised and implemented well, it can play a key role in strategically building a brand and positively impacting its longterm future – rather than merely generating a short-term sales 'spike'.

So whilst Promotional and Experiential Marketing ultimately generates significant, measurable sales volume increases, it is also being used both tactically and strategically to:

  • Generate brand awareness and trial
  • Generate brand switching
  • Generate brand loyalty
  • Generate impulse purchase
  • Assist in establishing brand image/positioning
  • Build long-term brand equity
  • Give consumers a 'brand experience'

APMA Mission Statement

  • To be the leading industry authority on Promotional Marketing in Australia and New Zealand and link with other industry bodies globally
  • To stimulate each APMA member agency to achieve the highest attainable level of professional excellence
  • To provide our members with an industry body that they are proud of, supportive of and which provides them with an invaluable service

Code of Practice

This Code has been drawn up by the Executive Committee of the Australasian Promotional Marketing Association, which accepts responsibility for administration. The Code conforms to the principles laid down in the International Code of Sales Promotional Practice prepared by the International Chamber of Commerce and seeks to relate these internationally accepted principles directly to the practicalities of the Sales Promotional Marketing business in Australia. The Code is based on the British Code of Sales Promotional Practice. For a full copy of the code of conduct, please visit: www.apma.com.

Code of Conduct

  1. Members shall conduct their professional activities with respect for the public interest.
  2. Members shall at all times act with integrity in dealings with clients or employers, past and present, with their fellow members and with the general public.
  3. Members shall not intentionally disseminate false or misleading information, whether written, spoken or implied nor conceal any relevant fact. They have a duty to maintain truth, accuracy and good taste in advertising, Promotional and all other aspects of marketing.
  4. Members shall not represent conflicting or competing interests except with the express consent of those concerned given only after full disclosure of the facts to all interested parties.
  5. Members, in performing services for a client or employer, shall not accept fees, commissions or any other valuable consideration in connection with this service from anyone other than their client or employer except with the consent (expressed or implied) of both.
  6. Members shall refrain from knowingly associating with any enterprise which uses improper or illegal methods in obtaining business.
  7. Members shall not intentionally injure the professional reputation or practice of another member.
  8. If a member has evidence that another member has been guilty of unethical practices it shall be their duty to inform the Association.
  9. Members shall refrain from using their relationship with the Association in such a manner as to state or imply an official accreditation or approval beyond the scope of membership of the Association and its aims, rules and policies.
  10. Members shall co-operate with fellow members in upholding and enforcing this Code.