Permit Applications for Australian Trade Promotion

SAM Sales and Marketing can assist advertisers in applying for lottery permits for state or national trade promotions.

Lottery regulations vary by state and some important details to be aware of follow for your reference:

  • Terms and Conditions of a promotion must take into consideration all State requirements and are required for all Trade Promotions.
  • Artwork that will be used to advertise the promotion must be submitted with permit applications. All advertising material must contain permit numbers and abbreviated Terms and Conditions
  • Permits are not required for Tasmania, Queensland or Western Australia. Promoters should still advertise the Terms and Conditions of any promotion running in those states.
  • A permit for the Northern Territory is only required for promotions with a prize pool of $5,001 + and where no other State/Territory has issued a permit.
  • In Victoria, a permit is required when the prize pool is over $5,000.
  • Victorian applicants must pass apply for and pass a Victorian Police check each year. Allow at least 1 month for a Police Check to be processed. SAM maintain a current Police Check Certificate.
  • South Australian permit requirements are dependent on the type of promotion being conducted. Some promotion formats require permits when the prize pool is over $5,000 and SAM can guide you.
  • You need to allow up to 10 working days for the processing of permit application. A set of permits for a national promotion may be granted sooner, but it is best to allow at least 10 days to be on the safe side.
  • Electronic draws require an approved Electronic Drawing System.
  • Scratch cards and other instant win promotions require a letter from the manufacturer of the game cards detailing the production, seeding and security measures of the game card printing and packing process.
  • A scrutineer for a prize draw maybe required – dependant upon the prize pool.
  • If an agent (ad agency, promotions company or legal firm) is applying for permits on your behalf, they will require a signed Letter of Authority from the Promoter giving them permission to apply for permits on your behalf.

SAM Sales and Marketing trust that this list may serve as a handy guide to organizations who plan to run a promotion.

For more information obtaining permits and managing the associated administration please contact Peter McKinnon at SAM: sam@samsales.com.au or telephone (03) 9 646 5644.

Please note:

Lottery regulations are subject to change as state regulations can occasionally be updated. This notice is designed to serve as a quick reference only. Promoters should contact SAM for detailed information on current regulations and our permit application services.