SAM Sales and Marketing have extensive proof that Point of Sale display material can drive incremental retail sales. To follow are the key steps in developing a successful Point of Sale advertising campaign…

Does your Point of Sale carry a ‘call to action’ message?
Can your message be read and understood at a glance?
Does it link with broader advertising or brand guide - lines?
Do sales representatives or retail staff know where to place your material?
Are retail staff informed about advertised offers?
Can retail staff be offered an incentive or encouraged to suggestively sell your deal to customers.
Will proposed Point of Sale elements last the life of a promotion?
Can all Point of Sale items be cost effectively distributed to stores?
How can a Point of Sale advertising campaign be monitored and measured?

Can Point of Sale elements be recycled?

If your organization requires assistance with the development and execution of Point of Sale Advertising campaigns please feel free to contact SAM for advice and quotations.

We offer expert and affordable strategy, professional design, print, packing, and distribution services. We can also integrate Point of Sale advertising campaigns with broader media and measure the results.

For more information contact:

Peter McKinnon – Tel: 03 9 646 5655 / Email sam@samsales.com.au