P.O.P Central, a division of SAM specialize in identifying underutilized retail real estate to develop profitable point of purchase promotion marketing programs. Our goal is to build sales in retail networks via the implementation of disciplined sales promotion and point of purchase marketing techniques.

• Appraisal of existing retail marketing, merchandising and sales aids
  Our team can visit a range of retail outlets to gain insights into store operations and the customer experience and in turn provide recommendations as to how retail profit centres could be established. Alternately we can analyse the impact and effectiveness of existing merchandising and promo – marketing programs with a view to developing strategies for increased profitability.
• Strategic development of promotional programs to be funded by suppliers (co – operative marketing contributions)
  Valuable retail real estate should not be taken for granted. Are your suppliers contributing to your promotional program? P.o.P Central can design catalogue promotion and retail media systems for your suppliers to sell their sizzle on a rotating basis.
• ‘Shop within a shop’ profit centre category creation
  Effective retail merchandising can make your whole store an interesting place to shop. Educate consumers about what’s beneficial to them through high impact point of purchase display specific to each category within you store.
• Promotional campaign management
  Are your promotions compelling enough to prompt consumers to ‘buy now’? P.o.P Central staff have a proven track record in the design and implementation of successful sales promotions campaigns.
• Point of Sale design and Sales aid production
  We can design and supply a complete range of innovative and affordable point of purchase items to grab customer attention and build sales. We are creatively self sufficient, operating a state of the art graphic design studio. We also offer copy writing and photography services.

Our rates are below industry averages as our experience, technology and work flow systems enables us to work efficiently.

P.o.P Central design and manufacture retail display and marketing to order and also have access to supply global supply sources.

In addition to our creative design and manufacturing P.o.P Central have an affiliation with leading international electronics manufacturer who can develop cutting – edge components for virtually any electronic retail display

• Visual Merchandising – we cover over 7000 selling points in 7 states
• VM Training – tailored schooling to teach teams about your products or services and how to effectively merchandise them.
• Point of Sale distribution 
  We offer cost effective and accurate pick, pack and distribution
• Preparation of Trade Marketing material to sell in promotions to retailers
  Get suppliers and retailers behind your campaigns with informative trade marketing literature.
• Catalogue Design and Distribution
  Drive customers to your door with a compelling catalogue offer. Integrate your catalogue advertising with your P.o.P to maximize sales opportunity. If your ad agency is struggling we can help!
• Loyalty programs for customers to stimulate repeat purchase.
• Incentive programs for sales and service teams designed to boost performance.
• Campaign testing and measurement:
  • Marketing trial – pilot programs
  • Mystery shopping and compliance reporting
  • Campaign analysis
  • Consumer response mechanisms and monitoring
  • Campaign analysis

The P.o.P Central approach is entirely creative, yet very systematic. We know the pitfalls and how to avoid them and we know how to make innovate and make things happen.

To arrange a time to meet and discuss your, challenges and opportunities please contact: Peter McKinnon on 03 9 646 564.