Online Product Training Promotion

Background...

AFT Pharmaceuticals added a series of online product training modules to their intranet. Pharmacists and their sales assistants can complete online training modules to learn about the features and benefits of AFT products.

The brief...

SAM was briefed to set up a promotion to encourage staff to complete the product training modules.

Execution...

For every training module completed, pharmacy staff received an entry into a monthly draw to win cash. AFT Sales Representatives presented a flyer detailing the promotion to customers and encouraged pharmacy assistants to complete training modules for a chance to win cash jackpots. Separate promotions were run in Australia and New Zealand.

Result...

The response to this incentive was very positive. Pharmacists and sales assistants became more aware and better informed about the key features of diverse range of products.

Footnote...

Trade incentives play a key role in educating retailers about product features and benefits. Trade incentives can also heighten the success of consumer promotions.