Account Specific Sales Promotions can work for you!

Are you looking for ways to secure support from a retailer? Do you need to respond to a major customer's request for an "exclusive" program?

If so, you should consider Trade or "Account Specific" Sales Promotions as part of your overall promotional marketing strategy.

What are Account Specific Promotions?

Account Specific Promotions are customer specific – no other customer in the local area, region, or market will have the same promotional offer.

Account Specific promotions can be as simple as a one store special, supported by the manufacturer to clear out excess stock. Alternately, Account Specific Promotions can be executed throughout an entire National chain or by region.

Account Specific promotions can include a broad range of tactics:

In-store Demonstrations and Sampling events
Celebrity / sponsored talent store visits
In-store contests or sweepstakes
Regional or chain wide contests or sweepstakes
Bonus offers including:

GWP (Gift with Purchase)
Premium offers
Multiple purchase offers
Complimentary product purchase offers

Special packaging
Limited edition product models/designs
Exclusive Rebates (cash – backs / premium offers)
Co - Promotions

Account Specific promotions can also be an "overlay" to a "National" promotion by providing account customization – make it a special promotion for that customer!

Account Specific promotions can also be specifically designed just for the Trade, without consumer involvement.

Eg. In store display contests with prizes can be employed to drive significant secondary display and creation of an in-store event and focus

SAM's understanding of Account Specific Promotions is one of the significant added value benefits we will bring to promotional programs.

SAM have experience in managing Account Specific Promotions for customers from a broad range of and channels including Grocery, Liquor, Petrol and Convenience, Hospitality and Leisure, Health and Beauty, Pharmaceutical, Telecommunications, Fashion, Finance, Automotive and Hardware.

SAM can:

Develop effective Strategies for Account Specific Consumer Promotions
Establish Trade Promotions to encourage support from retailers or distributors
Design high impact promotion graphics and create compelling communication material
Draft Terms and Conditions of Entry and apply for Lottery Permits (as required)
Design, print and distribute Point of Sale material in promotional kits
Advertise Account Specific Offers: TV, radio, print, on - line and outdoor
Manage special events
Set up web based or SMS competition entry systems and mange data base records
Track and report on Promotional responses
Source prizes
Mange prize draws and prize fulfilment

For more information on SAM's Account Specific Promotion service offer please contact Peter McKinnon – (03) 9646 5644 or email peter@samsales.com.au

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