The Top 3 Sales Promotion 'Must-Haves'

If you’re planning a Sales Promotion here are 3 ‘must-have’ elements to include:

1. A Compelling Offer with Powerful, Eye-Catching Creative

Savvy shoppers are always on the lookout for great value, so offering a competitive price is crucial. However, a simple discount is often not enough. Pair it with a strong promotional offer or incentive that creates a sense of urgency and drives immediate action. This could be a limited-time sale, a bundle deal, or a loyalty reward. Additional incentives like competitions, free gifts, or exclusive access to new products can make your offer even more irresistible.

Additionally, your promotional creative must be bold and attention-grabbing! Use striking visuals, concise messaging, and a clear call to action to ensure your offer stands out. The goal is to make it impossible for customers to ignore, giving them a compelling reason to act now.

2. Full Compliance with Australian Regulations

In Australia, trade promotions are subject to strict regulations designed to ensure fairness and transparency. This includes securing the appropriate Trade Promotion Permits (depending on the nature of the promotion) and ensuring your promotional materials comply with Australian Consumer Law (ACL).

Be sure to clearly outline the terms and conditions, such as eligibility, entry requirements, and prize details. Additionally, any data collection must align with privacy laws. Failure to meet these legal requirements can result in fines or the invalidation of your promotion, so it’s vital to cover all the legal bases before launching.

3. Simple Entry and Easy Redemption

To maximise participation, make the entry process as simple and intuitive as possible. For competitions, microsites are a great tool - they centralise entry forms and offer a user-friendly experience. Keep the steps clear and minimal; complicated forms or unclear instructions will turn potential entrants away.

For promotional offers, ensure the redemption process for discounts, free gifts, or rewards is straightforward. Provide clear instructions, utilise promo codes, or even offer one-click redemption options. The easier and faster it is for customers to engage, the more likely they are to participate and complete the process.

Need help with strategy, creative, permits, or setting up a functional microsite?

Peter McKinnon - 03 9646 5644 / peter@samsales.com.au