The practicality and benefits of QR codes have finally been accepted.When the COVID-19 pandemic forced work colleagues apart and employees to work from home,...
More than ever before, marketers are using sales promotion to reap returns on their valuable budgets. Consumers are increasingly barraged with marketing messages, so...
Targeted advertising and sales promotion work together to bring customers to the Point of Sale - both online and in brick-and-mortar stores. However, shoppers can...
Dopamine is a chemical that is released in the brain in anticipation of a reward. Psychologists call it the ‘pleasure neurotransmitter’. Smart marketers can activate...
More than ever before, savvy shoppers are making calculated and informed purchasing decisions based on research and brand trust. As a result, smart marketers are using...
Sales promotions take many different forms, but they all focus on persuading a target audience to engage and transact. Once-off promotions can work well to encourage the...
For B2B & B2C businesses Sales Promotions play a vital role in educating prospects and customers about products and services. Most importantly, promotions incentivise...
Sales Promotions aren’t just about discounts - they're a powerhouse of opportunities waiting to be harnessed.Here's why…1. Boosting Sales: Sales promotions are tried...
A disciplined Sales Promotion Program is essential for any business - for 3 key reasons:1. Drive Sales and RevenueThe primary objective of a Sales Promotion Program is to...
