Sales Promotions, whether at trade or consumer level, work to close the sales loop by stimulating customer engagement and prompting purchasing decisions. In addition, they...

SAM's Digital Campaign Manager is designed specifically for Australian Sales Promotion campaign formats including:Proof of purchase prize sweepstakes Instant Wins: spin or...

The uninformed sometimes comment that Sales Promotions only provide a short-term boost in sales. However, experienced marketers know that Sales Promotions enable companies...

Trade Sales promotions, also known as competitions, sweepstakes, or giveaways, offer an effective way to promote goods and services to consumers.A trade promotion generally...

If you’re planning a Sales Promotion here are 3 ‘must-have’ elements to include:1. A Compelling Offer with Powerful, Eye-Catching CreativeSavvy shoppers are always on the...

Promotions that offer consumers a chance to win prizes can generate shopper engagement and seriously boost sales. But picking the right prize pool is the key to success....